This fall, Tizra will be offering a number of webinars designed to provide association publishers with state of the art information and guidance from some of the top experts in digital publishing…
Thursday, October 26th. 1pm – 2pm ET
Association publishing is a notoriously elusive activity. The downside is that senior management can lose sight of its value. Is it a member service or benefit? Is it a way to share knowledge? Does education = publishing? Sometimes it overlaps marketing communications. For some groups it’s a major revenue source. A Holistic View of Association Publishing provides association publishing managers with a set of tools for rethinking publishing within their association structure. The key to creating value within member-driven organizations is to make both management and members more aware of publishing’s unique contribution to the association’s mission. This webinar will help you to articulate publishing’s robust role.
Wednesday, November 15th. 1pm – 2pm ET
Continuing education (CE) has fast become the #1 publication deliverable for many membership-driven associations. Yes, books remain a core offering, but new learning systems are often more effective than words on paper (or in ebooks). For publishing departments familiar mainly with book and manual publishing workflows, continuing education is a real challenge. It encompasses new tools, content creation and workflows. Robust learning management systems are fundamental to content delivery. This webinar looks at the foundational technologies and workflows in continuing education and considers trends in CE content development and delivery.
This hour-long webcast focuses on THE DIGITAL EINSTEIN PAPERS – a collaborative project fueled by the Tizra platform that enables readers to experience the writings of Albert Einstein in unprecedented ways. Advanced search technology improves discoverability by allowing users to perform keyword searches across volumes of Einstein’s writing and, with a single click, navigate between the original languages in which the texts were written and their English translations. Further exploration is encouraged by extensive explanatory footnotes, introductory essays, and links to the Einstein Archives Online, where there are thousands of high-quality digital images of Einstein’s writings.
Your content is a valuable resource, not just for your existing customers, clients or members, but for reaching new audiences and increasing visibility for your organization. The key? Strategic SEO! In this session, Pam Long of True Digital will share insights on looking at content in a new light, gatekeeping in the age of Google, and optimizing content for visibility.
In this first of a 3-part series, electronic publishing analyst, Thad McIlroy will address five core issues faced by association publications managers:
1. Enabling discovery via search and enhanced metadata
2. Optimizing content delivery to mobile devices
3. New technologies for continuing education
4. Marketing through multiple sales channels
5. Dynamic web sites for publication sales