This webcast focuses on a new search interface added to the THE DIGITAL EINSTEIN PAPERS – a collaborative project powered by the Tizra platform that enables readers to experience the writings of Albert Einstein in unprecedented ways. The interface not only makes it easier to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks.
Association publishing is a notoriously elusive activity. The downside is that senior management can lose sight of its value. Is it a member service or benefit? Is it a way to share knowledge? Does education = publishing? Sometimes it overlaps marketing communications. For some groups it’s a major revenue source. A Holistic View of Association Publishing provides association publishing managers with a set of tools for rethinking publishing within their association structure. The key to creating value within member-driven organizations is to make both management and members more aware of publishing’s unique contribution to the association’s mission. This webinar will help you to articulate publishing’s robust role.
Your content is a valuable resource, not just for your existing customers, clients or members, but for reaching new audiences and increasing visibility for your organization. The key? Strategic SEO! In this session, Pam Long of True Digital will share insights on looking at content in a new light, gatekeeping in the age of Google, and optimizing content for visibility.
In this first of a 3-part series, electronic publishing analyst, Thad McIlroy will address five core issues faced by association publications managers:
1. Enabling discovery via search and enhanced metadata
2. Optimizing content delivery to mobile devices
3. New technologies for continuing education
4. Marketing through multiple sales channels
5. Dynamic web sites for publication sales