It’s amazing… the collections we’ve built with archival content are something we’d never even looked at as a revenue stream, but now we’re at a point where we may be hiring additional staff.
— Mark Kibble, Technology Director, American Ceramic Society
 
Screen Shot 2019-08-09 at 3.36.20 PM.png

The American Ceramic Society

Challenge: Turn a 95-year archive of the American Ceramic Society’s flagship Bulletin into a valuable member benefit and source of new revenue.

Solution: Tizra’s powerful search indexed tens of thousands of pages of PDFs, making it easy for users to find what they’re looking for…even on mobile devices. Flexible curation enabled Ceramics to package up articles into new products for sale. And institutional access tools enabled delivery to institutional customers.

Result: A new member benefit that “reignites the value of a deep, rich content base” and exceeded expectations for recruitment and revenue.

 
 
 

Watch Mark’s presentation: Turning Your Archive Into a Recruiting and Revenue Engine