Agenda

The Tizra 20th Strategy Summit brings together content champions for a fast, focused two days of learning—combining hands-on workshops, AI strategy masterclasses, executive conversations, and an interactive case led by someone really cool. You’ll explore the latest thinking on strategy as AI reshapes how associations compete, create value, and get work done—and leave with practical frameworks and tools to develop and execute your strategy in a rapidly changing environment.

Monday June 22

10:00 am-11:00 am - Keynote
Brian O’Leary will kick us off with a lively something.

11:00 am to 12:15 pm - Knowledge Journey Workshop
In this interactive workshop, Smart Person will show us how to use the technology and high-value content we already have to build a great knowledge journey… from answer engine to citation link to landing page.

12:15 to 1:15 pm - Lunch

1:30 to 2:30 pm - Road Map and Feature Demo
Abe Dane will walk us through whats new and interesting in your platform

2:30 to 3:30 pm - Customer Show and Tell
Isa and Cameron redux?

3:30 to 4:30 pm - The Economics of Delivering Information
The cost and value of delivering high-quality information to members. From development costs to revenue generation to the value of information in a gen AI environment. or Examining the value of delivering high-quality information to members and how it has shifted over the past 20 years.

4:30 - 6:00 pm - Networking Cocktail Hour
Connect, collaborate, and unwind with content leaders. Hosted by NOVI AMS

7:00 pm - Dinner

Tuesday June 23

9:00 am to 10:00 am - AMS Show and Tell
The cost and value of delivering high-quality information to members. From development costs to revenue generation to the value of information for a one click consumer

10:00 am to 11:00 am - Giving the Bot a Reason to Cite You: what SEO means today
To be relevant your content needs to be consumable but to sustain your community you can’t give it away, Smart Person will draw on her latest thinking about “inventive strategy” and lay out a practical framework to define structures that will meet your organizations goals. from aquisition to retention to revenue generation. Following this talk Smart Person will facilitate an audience question-and-answer session

11:00 am to 12:00 pm - Looking Back to Shape the Future (or All the Mistakes We’ve Made)
Explore what our 20 years of advancing digital knowledge systems taught us, and how we can use this intelligence to recognize opportunities and avoid wormholes.

12:00 pm to 1:00 pm - Lunch

2:00 pm - City Tour