Cover page of a digital content strategy playbook titled 'Using content to build connection' with a graphic of a smartphone featuring a plan view of a playbook with four steps for content leadership. The steps include setting goals, identifying user needs, cataloging content, and creating user journeys, all presented in red text, with the Tizra logo at the bottom.

Content Leader's Playbook

Your guide to maximizing the value and impact of your organization's content.

Our understanding of online journeys comes from our experience helping dozens of organizations launch online content destinations to serve a wide range of audiences and goals. After reviewing hundreds of basecamp posts and emails, recorded kickoff calls, discovery sessions, implementation and integration details, and post-launch reviews, we've identified common threads and best practices, and knit them together into a toolkit for success.

Download the full playbook to get started.

An Inside Look

  • Step 1: Set Goals

    Decide where you’re going and all the other decisions become much easier

  • Step 2 : Identify User Needs

    Put yourself in the mindset of your users and shape content to meet their needs

  • Promoting Your Content

    Step 3 : Catalog Your Content

    Take stock of all the great content you’ve generated and consider the opportunities it creates

  • Outline of a laptop with a user profile icon above the screen, and login fields displayed.

    Step 4 : Create User Journeys

    Knit organizational goals, user needs and content assets into a better digital experience